When you want to say “I’m thinking of you,” this tower does it effortlessly — sweet, simple, and made for sharing.
Sometimes the best way to say “I care” is with cupcakes.
Not just any cupcakes — the kind that come in a tower. The kind that says, “Here’s a little joy, served beautifully.” That’s exactly why we created the Jolly Tower, and today, we want to walk you through why it’s one of our favourite ways to celebrate… big, but feeling cosy.
What Is the Warm Wishes Tower, Anyway?
First off: what is the Jolly Tower? At Brown & Sugar, we think of it as a love letter in dessert form. It’s a tiered stack of our handcrafted B&S cupcakes, laid out like a mini dessert centrepiece that’s made for sharing, gifting, or just making a regular Tuesday feel extra.
Each cupcake in the tower is lovingly styled — pretty frosting, sweet toppers, and flavours that bring a little warmth to your taste buds. Whether it's a birthday surprise, a thank-you gift, or just a “hey, thinking of you” moment, this tower is built for moments that matter.
Why It’s the Perfect Big-But-Cosy Celebration
1. Intimate Yet Impressive
You don’t need a massive cake to make a statement. The tower feels grand without being over-the-top. It’s like giving someone a mini party in dessert form.
2. Versatility, Baby
Want to gift it? Check. Need to serve a small crowd? Check. Just feel like treating yourself (or your squad)? Double check. It’s perfect for lazy brunches, afternoon tea, or surprise drop-offs.
3. A Thoughtful, Shareable Gift
Picture this: your friend just got a promotion, or maybe your sister helped you through a rough week. Sending her a Jolly Tower shows that you went out of your way to pick something special, not just “another cake.”
4. It’s Beautiful & Functional
We designed the tower to be a little centrepiece. The cupcakes stack up nicely and make a lovely visual impression. But then, you can let people pick, pass around, and enjoy — no complicated cutting, no crumbs everywhere (well, maybe a few).
How to Use the Warm Wishes Tower at Your Next Gathering
A beautifully arranged cupcake tower with elegant toppings, styled as a thoughtful celebration gift.
Here are some sweet ideas (yes, pun intended) for how to celebrate with this tower:
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Mini family gathering: Put the tower in the centre of the table, let people pick their own cupcakes, and keep the vibe relaxed and warm.
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Girl gang moment: Share it with your closest friends while chatting about life, dreams, or gossip — preferably around coffee or wine.
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Work thanks: Gift it to your colleagues when you hit a milestone, finish a project, or just want to say thanks — an elegant, thoughtful treat.
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Just because: No special reason needed. Surprise someone (or yourself) just because.
The Feel-Good Factor
We didn’t just want to make something that tastes good. We wanted to create a gesture that feels good.
When you gift a Warm Wishes Tower, you’re not just sending sweets — you’re sending a warm thought, a little hug, and a reminder that someone matters. And when you order one for yourself? You’re treating yourself with kindness, and that’s something we really believe in.
Why We Love It (And Think You Will, Too)
Honestly? The Jolly Tower feels like a little pocket of joy. It’s intimate, elegant, and totally shareable. It’s not just about eating dessert. It’s about creating moments.
Whether it’s a celebration, a pick-me-up, or a heartfelt gift — this tower is our way of helping you say something sweet without needing big words. It’s dessert + meaning = perfection.
Ordering Tips & Things to Know
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Pre-order: Because we handcraft each cupcake, it’s better to order ahead so we can make sure your tower looks and tastes just right.
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Storage: Keep the tower cool. Cupcakes are delicate, and we want you to enjoy every swirl of frosting.
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Sharing mindset: The magic is in the sharing, but we won’t judge if you sneak a few for yourself before anyone notices.
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Add a note: When you order, drop a message about who the tower is for (or if it’s for you). We love to personalise.
So what are you waiting for? Send someone a little tower of joy or treat yourself to one. Place your order today and let the Warm Wishes do the sweet talking.
